Vision

At JOYA, we embody joy, professionalism, and personalized service. Our vision is to awaken the passion for surfing and provide a high-quality surfing experience characterized by authenticity and responsibility. We aim to create unforgettable experiences and promote a conscious lifestyle.

Mission

Our mission is to teach surfing in harmony with all elements. We assist in assessing wind and waves, fostering a connection with nature, and improving surfing skills.

Our Core Values

Sustainability

We advocate for environmental protection and strive for sustainable resource management.

Community

We foster a supportive and respectful community where everyone is welcome and feels comfortable.

Customer Satisfaction

We prioritize understanding our customers' needs and providing them with excellent service.

Teamwork

We collaborate as a team, communicate openly, and support each other.

Integrity

We consistently act honestly, ethically, and responsibly towards our customers, employees, and partners.

Adventure

We believe in the power of adventure and the joy of exploring new places and experiences through surfing.

Principles & Rules

Environmental Protection

We actively engage in environmental protection by minimizing meat consumption, collecting beach litter, use water responsibly, and organizing beach clean-ups.

Respect and Harmony

We respect the culture and people of Morocco and strive for harmonious interactions with them and our environment.

Everyday Sustainability

We use eco-friendly products, reduce air travel, and consume local and regional food.

Support for Local Businesses

We support small local businesses and enjoy collaborating with them to strengthen the local economy.