
Passion is what drives us…
Our journey started 15 years ago in Tamraght, a village that holds a special place in our hearts. Mounir discovered surfing at just 10 years old and later became a certified surf instructor through the Fédération Royale Marocaine de Surf et Bodyboard. For years, he shared his passion as a surf coach in his family’s business, helping others experience the joy of the waves.
It was in these waves that we met, and the beauty of Morocco deeply touched Antonia. Inspired by this, we opened our surf school in 2011—but it wasn’t the right time, so we made the difficult decision to close it and seek new adventures. We packed our bags and moved to Zurich, eager to explore fresh opportunities.
In Switzerland, Mounir gained years of experience in tourism and logistics, while Antonia focused on Hospitality Management and worked in finance.
After years away, and with two kids in tow, we returned to Tamraght—driven by our shared love for surfing and the pull of this special place. Now, we’re more excited than ever to bring our dream to life, revive the surf school, and share the joy of surfing with others in a place that we call our home.
Our Vision
JOYA Surf Morocco
At JOYA, we embody joy, professionalism, and exceptional service. With extensive experience in tourism and hospitality, we are genuine hosts who share a deep love for surfing, aiming to create extraordinary moments for our guests.
Our mission is to teach surfing in harmony with all elements. We guide you in assessing wind and waves, fostering a connection with nature, enhancing surfing skills, and exploring new techniques and maneuvers.
We hold deep respect for Morocco—its environment, culture, and people—and prioritize environmental protection.
Our vision is to awake a passion for surfing. We strive to deliver a premium surf school experience marked by authenticity and responsibility. Our goal is to offer guests unforgettable experiences while promoting a mindful way of life.
Our Brand
JOYA Surf Morocco, our brand name embodies the attraction of a jewel and the joy of surfing. "Joya", from the Spanish and Portuguese word for "jewel", reflects the vibrant spirit that underlies our mission. We consider the country of Morocco, its nature and the beautiful beaches on the Atlantic coast as jewels. We want to protect and live concious in this paradise.
Embark on a journey - Our surf school invites you to experience joy and confidence through surfing. Through surfing, you will be connected to the vitality of the ocean.
The radiance of the waves - like a jewel reflecting the light, the waves of the ocean radiate energy and fill us with happiness. JOYA Surf Morocco lets you experience the pure joy of surfing.
Embracing uniqueness - As the individuality of a jewel shines, so does yours. JOYA Surf Morocco is the place where you learn, progress and celebrate success.
Adorned Memories - Memories created at JOYA Surf Morocco are precious gems. Shared laughter, exciting adventures and new friendships bring lasting joy.
A treasure of connections and encounters - “JOYA" symbolizes connections made through shared passion. Join our community and experience the joy of coming together and connecting.
The Founders
Mounir
"Surfing has been my lifelong passion, thanks to growing up by the sea. My family and I are devoted to this sport, and we love sharing the excitement with others. This passion inspired us to start our surf school in Morocco, where we aim to create a strong bond between surfers and the ocean. Whether you're a beginner or a seasoned surfer, join us on this exciting journey!"
Antonia
“I discovered my love for surfing at a young age in Brazil, Rio de Janeiro. Since then, I've been dreaming of a life by the sea where surfing becomes a daily activity. I have realized this dream years later with my husband and children. Inspired by our passion, we founded a surf school to share joy and connection. Whether you are a beginner or an experienced surfer, come and join us for an unforgettable surfing vacation full of smiles, relaxation and new friendships.”
Meet the Team